Guiding the User
with Simple Options
The Hamax Outback is a multi-sport bike trailer + stroller that can be sold in an array of options from size, color, and added accessories. I worked with the content team to reconsider the way in which the product is depicted to simplify the experience and make the concept easier to understand. I then designed the ecommerce page to reflect our new vision.
GOAL
Design a streamlined ecommerce product page for a matrixed, multi-functional product to simplify the purchase experience.
Looking at the Competition
The Wireframes